New A Claude Code plugin for indie makers

Claude Code runs your launch.

Ship Kit reads your repo and checks your live site, then writes the whole launch: the fixes, the page, the posts in your voice, and a dated plan. You review it. You post it.

/plugin marketplace add kiznnnn/shipkit

First 25 copies $9, then $19, then $29 · one-time · it never posts for you

~/afterword · claude
24Launch checks, each with the file and line to fix
210 sFor a full pre-flight of a real Mac app
21Files written by one /shipkit:launch
$0To run. No API keys, no accounts, no servers
Writes for every place you launch
XRedditHacker NewsProduct HuntGooglellms.txtIndie HackersUneedPeerlistBetaListAlternativeToYour inbox
01 · Proof

Tested on a real launch. We ran Ship Kit on Afterword, a Mac app that writes your meeting notes, during its launch week. Everything below is its real output.

.shipkit/check.md · already goodreal output
19checks · 3 m 30 s · file and line for every fix
  • ✓
    Try it right now. An in-browser "Try a call" replay, with no mic and no signup needed.
  • ✓
    Honest pricing. Every plan on the page, a free start, and a pay-now lifetime option.
  • ✓
    Real scarcity. The free-license counter reads the live claimed count, capped at 25.
  • ✓
    Abuse limits on the free offer. Throwaway inboxes blocked, one per company domain, one per browser.
  • ✓
    Ready for launch week. Signed Sparkle updates, a changelog, analytics and an llms.txt.
Plus a short list of fixes, each with the exact line to change8,683 characters
Wrote

A landing page in Afterword's own brand.

One HTML file in its dark look, with a muted loop of the real demo in the hero, the real prices and its FAQ. Nothing invented.

Wrote

Twelve launch posts in the maker's voice.

X, four subreddits each written for its own rules, Show HN, Product Hunt and personal messages. Every one passed the slop linter.

Wrote

A dated plan and a weekly SEO page.

A run sheet to launch day with times and links, and a sourced "Granola AI alternative" page that passed all 15 QA checks.

02 · Output

Open the folder it wrote.

Everything lands in .shipkit/ in your repo. These are real files from the Afterword run, trimmed for length, not mockups.

.shipkit/
posts/
launch/
seo/week-1/
.shipkit/check.mdreal · Afterword · 2026-10-19
03 · Voice

Posts that don't read like AI wrote them.

Every draft goes through a linter for AI tells, then a skeptical reader for that platform. Paste any launch post below; the same rules run right here in your browser.

your draft…
    what /shipkit:posts wrote for Afterwordclean
    My call ends. The note is already in my Obsidian vault. I built Afterword, a Mac menu-bar app. It starts recording when a Zoom, Meet or Teams call starts, transcribes on the Mac, and saves clean markdown to your folder. No bot joins the call. Nothing is uploaded. 7 days free, then $4 a month. Link below.
    Plain words, one concrete detail, the price, and the link in the first reply. Written in the maker's voice from their own writing.
    04 · Commands

    Seven commands. One is enough.

    01/shipkit:launch

    The whole launch, in one go.

    Runs check, page and posts, then writes a dated run sheet, UTM links for every channel, a directory plan, a tracker, a reply guide, and a launch kit page with copy buttons.

    PRO
    02/shipkit:check

    Find what will hurt the launch.

    A scored pre-flight of your repo and live site. Every verdict cites its evidence, and every fix is exact.

    FREE
    03/shipkit:page

    A landing page from your repo.

    One HTML file in your brand, with your real screenshots, plus the share image, llms.txt and sitemap. Only facts it can source.

    FREE
    04/shipkit:lint

    A second reader for every post.

    A linter for AI tells, then an independent critic that reads it as that platform's crowd, and a check against the subreddit's dated rules. A score, the weakest line, and fixes in your own words.

    FREE
    05/shipkit:posts

    Posts in your voice.

    An X launch post and thread, a 15-second video shot list, a week of follow-ups, Reddit posts written per subreddit and checked against its rules, a Show HN only if you qualify, Product Hunt, directory blurbs at every length, and personal messages.

    PRO
    06/shipkit:seo

    One honest page a week.

    Free keyword research, a page with first-hand substance, a 15-point QA, staged for publishing, and an audit of earlier pages.

    PRO
    07/shipkit:recap

    Post your receipts.

    Totals from your launch tracker, a check of every directory listing, a results post in your voice and a 1200×675 card with your real numbers. Blank days stay blank.

    PRO
    05 · The plan

    Two weeks of launch work, already dated.

    Ship Kit writes the plan into a launch kit page. Scroll through a launch with it.

    1. T−14Fix the blockers.Start earning Reddit karma. No links yet.
    2. T−7Record the 15-second video.From the shot list: problem in 5 s, product in 10.
    3. T−1Test every link.Run the check again. Draft the pinned post.
    4. T−0 · 9:00Launch day, hour by hour.Every post written, every link tagged.
    5. T+1 → T+7One channel a day.Then the first weekly SEO page.
    .shipkit/launch/kit.html
    Launch kitMon · T−14
      posts/x-launch.md

      My call ends. The note is already in my Obsidian vault. I built Afterword, a Mac menu-bar app…

      06 · Compared

      Libraries teach launching. Ship Kit does it.

       Ship KitFree marketing skill packsDoing it yourself
      Reads your repo and live siteYesYou paste context in—
      Catches stale previews, hidden pricing, karma gatesYes, with file and lineNoUsually on launch day
      Posts in your voice, linted for AI tellsYes, by a scriptPrompted rewritesHours of drafts
      A separate critic scores every postYes, as each platform's crowdAn editing pass, no scoreA friend, if you ask
      Knows which subreddits remove your kind of postYes, from dated rulesGeneral Reddit adviceAfter it's removed
      Follows each platform's current rulesDated, re-checked liveGeneral adviceTrial and error
      A dated plan, links and a launch kitYesFrameworksA spreadsheet
      A results post from your real numbersWith a receipts cardNoA screenshot of Stripe
      Price$0, or $9 onceFreeYour evenings
      07 · Pricing

      The earlier you are, the less you pay.

      One payment, no subscription, nothing to run. The price steps up as copies sell.

      NOWCopies 1–25 · founding$9

      Plus a numbered spot on the founders wall.

      NOWCopies 26–75 · early$19

      The same Pro, a little later.

      NOWAfter 75$29

      The regular price.

      0 of 25 founding copies taken
      Ship Kit
      $0
      MIT licensed, on GitHub
      • /shipkit:check
      • /shipkit:page
      • /shipkit:lint
      • Runs on your own Claude Code
      Install free
      Ship Kit Pro · founding
      $9$29
      for the first 25 copies, then $19, then $29
      • All nine commands, with outreach and a daily brief
      • A numbered founding card and a spot on the wall
      • Every product you make, and client work
      • Free updates as platform rules change
      Get a founding copy · $9
      Ship Kit Studio
      $69
      Five seats, for a team or an agency
      • Everything in Pro, for 5 people
      • Client launches included
      • Free updates
      Get Studio

      14-day refund, no questions. Checkout by Gumroad, which handles tax.

      08 · Founders

      The founding 25.

      Twenty-five numbered cards, one per founding copy. Each number exists once. When the 25 are gone, founding is closed for good.

      Drag or tap to flipNo. 01 is next
      Founding cards left
      25of 25 · $9 each
      Your number
      01

      At checkout, paste your number and handle into the two Ship Kit boxes. Your card goes on the wall about 10 minutes after you pay.

      Claim No. 01 · $9

      Pick any open number, then type it at checkout. First come, first served.

      • A numbered card to postMade for X: your number, your handle, one tap to share.
      • Your spot on this wall, for goodYour avatar and handle, linked to your X profile.
      • A vote on the next skillFounders pick what Ship Kit learns next.
      • Every update, freeNew skills and fresh platform rules, forever.
      You@yourhandle · now

      I'm founder No. 01 of Ship Kit, a Claude Code plugin that runs your launch.

      SHIP KITFOUNDING
      01.
      Preview of the post your card makes
      Tap an open card to make it yours on the card above. Taken cards link to their founder.Back to your card ↑
      09 · Questions

      Fair questions.

      Does it post for me?

      No. It never posts, sends, submits, deploys or signs up for anything. It writes files in .shipkit/ and you post from your own accounts. That keeps your accounts safe and the posts yours.

      Will it make things up?

      It's built not to. Every fact goes into .shipkit/product.md with its source, and pages and posts may only use those facts. Anything missing, like a quote or a number, becomes a [needs: …] slot for you.

      What do I need?

      Claude Code on any plan, and Node 18 or newer. The scripts have no dependencies and only use free public sources. There's nothing else to pay for.

      Will Reddit remove an AI-written post?

      Some subreddits will: many now remove AI-written posts, and a few ban promoting content tools at all. Ship Kit tells you which ones, from rules it dates and re-checks. It never tries to make AI text pass as yours. It drafts, then asks you to put it in your own words where a community requires it.

      Is it only for Mac apps?

      No. It was tested on a Mac app first, but it works on any repo: web apps, SaaS, CLIs, libraries, plugins and mobile apps.

      Why not use a free skill pack?

      Use them; they're good libraries of frameworks. Ship Kit is narrower. It looks at your actual repo and live site, follows each platform's current rules, and hands you a finished, dated launch.

      How does the price ladder work?

      Copies 1 to 25 are $9, or more if you want to pay more. Copies 26 to 75 are $19. After that it's $29. The counter on this page shows where it stands.

      Can I use it for clients?

      Yes. Pro covers every product you make, client work included. If several people on a team use it, Studio covers five.

      What if it's not for me?

      Reply to your Gumroad receipt within 14 days for a full refund. No questions.

      Stop freezing at "now post it".

      Two weeks of launch work, written in one evening, in your voice.

      No. 01 is open · $9Claim it